Profit - People - Planet
We help our clients link communication and business strategies across three different value landscapes and bottom lines: Profit, people and planet.
PROFIT is what business is all about. Operating in this value landscape, key factors are the ability to spot opportunities, the willingness to take chances and the ability to take action. Healthy businesses generate profits because they are innovative and able to efficiently produce what people want. They remain profitable in the long run to the extent they are able to continually reinvent themselves and stay ahead of the competition.
PEOPLE come next. In this value landscape employees focus on living a meaningful life. Sometimes those that see the world through a people perspective are in conflict with the profit approach. What makes them stay and deliver their utmost is the feeling of togetherness, achievement and being acknowledged.
Those who are in charge in a people environment need very good communication skills: Enough information at the right time; visible leadership and integrity at all levels. One of the most important skills as a leader is your ability to meet others with empathy and to set free the energy that is tied up in negative emotions and ideas. This will strongly influence what kind of employees you are able to attract. Competent and happy people with creative drive are what make a company thrive in a networked world.
PLANET we use as a metaphor for being able to see the bigger picture and to both include and transcend the profit and people perspectives. Those that operate in the planet value landscape focus on flow and wholeness. They are able to deal with the entire world as it is and they also have the skills and the will to start changing it into something better, here and now.
Their focus is not restricted to "my company", "my country" or "my part of the world". At the same time those realities are not denied. The point of view is integral which means that different value landscapes are included, valued and used actively to facilitate human evolution.
Go for all three
At Direction we embrace the view that organizations whose leaders allow these three value landscapes or perspectives to co-exist are the ones that will thrive and prosper. Such organizations provide the most meaningful workplaces. They are more effective and competitive because they are able to deal with and minimize destructive value conflicts. Their products and services will be the most wanted because they cover all bases. They are the ones that are able to create a reputation that lasts and stands out from the crowd.
We work with our clients to get there.