Bjørn Kassøe Andersen
Bjørn Kassøe Andersen

Bjørn Kassøe Andersen

Bjørn Kassøe Andersen is founder and owner of Direction Group. He is an experienced and creative communications strategist and offers training in leadership and communication.

He creates value by helping clients initiate seemingly small but essential changes that activate leadership and processes of growth and evolution applying an integral framework. He masters story-telling and has deep understanding of global media and public relations as well as personal and collective development.

Bjorn contributed in 2012 to the formation of The Danish Council for Digital Security where he currently is responsible for communication and secretariat. In 2008 he was actively involved in establishing the independent Danish Council for Greater IT-security where he was the communications manager. Earlier on he was communications adviser to the Council for IT Security under the Danish Ministry of Science.

In the cleantech sector he has since 2008 been strategic communications adviser to Solum Gruppen, the developer of the globally unique Aikan Technology. He was also communications adviser to the Ikast-Brande Municipality in a prize-winning urban renewal project in his home town, Nørre Snede, Denmark.

Earlier, Bjorn has worked as a senior free agent for Sigma (see reference) on international assignments for companies such as Lego (global launch of Lego Mindstorms) and Oticon (global launch of the world’s first digital hearing aid).

He was from 2002 to 2008 communications adviser the the IBI Group, which in 2007 became part of Sjælsø and he has carried out assignments for The Confederation of Danish Industries.

In the 1990’s he was a business journalist, first at Monday Morning, a highly influential Danish newspaper and think tank, and later at the leading Danish business newspaper, Børsen, where he reported from the frontier of the booming internet.

All of his adult life Bjørn has had an interest in personal and collective development, spiritual growth and meditation. Among his sources of inspiration are the Spiral Dynamics theoretical framework, integral theory as developed by American philosopher Ken Wilber and others, Peter Senge and C. Otto Scharmer from MIT Leadership Center, and Danish spiritual teacher Jes Bertelsen as well as other spiritual teachers. He is associated  the meditation training center Vækstcenteret.

Together with his wife he has built an environmentally sustainable house in central Jutland where they in year 2000 pioneered the carbon neutral neighbourhood, Skovdalen, now also the the location of Direction Group’s office.


Languages: Danish, English (fluent), Spanish and German (adequate for professional use).

Academic education: University of Copenhagen, History of Religion.

Other training: Integral Leadership Coaching Mastermind Program med Brett Thomas, ORSC coach with Center for Right Relationship, Spiral Dynamics Integral with Don E. Beck, nonviolent communication with Marshall Rosenberg.


Landline: +45. 75 77 03 30
Mobile: +45. 42 44 03 30
Email: kassoe[at]direction.dk
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Inspiration keywords: Integral leadership, systemic thinking, organizational learning, appreciative inquiry, Spiral Dynamics, collective intelligence, prosperity, mankind’s survival, presence, empathy and personal responsibility, personal development, simple living, meditation, spiritual intelligence.