The sky is the limit...
Applying brains...
Going for beauty...

How we work

Here are some cases and descriptions of how Direction works.

From private to public company in 4 years
The privately held retail developer IBI wanted to go public or to attract investors that would facilitate the company’s potential for growth. In 2006 the IBI was acquired by Sjælsø which is listed on the OMX Nordic Exchange. 
See how Direction helped implement a low-cost Kilroy-was-here strategy...

Getting IT security on the agenda
The Danish Council for IT security wanted to get its messages clearly through to the Danish public. 
See how Direction helped the council improve its press coverage considerably...

Senior Free Agent with Sigma
Leader of Direction, Bjørn Kassøe Andersen, occasionally joins Sigma as a senior free agent for internationally operating clients such as Oticon, Lego Group and Coloplast.
See what Sigma's Klaus Fog has to say about seriously complex issues and integrity...

Getting a stolen domain back
It is extremely difficult to get a stolen .com-domain back. We did not know this when our domain, direction.com, was stolen in late 2006.
See how we got our domain back and why yours might not be as safe as you think...

Working with the media
If you had a problem in the industrial age, a common strategy was: Shh! Be quiet, people will forget! Not so in the networked world.
Read why shutting up has now become counterproductive and will hurt you in the long run...

Communicating uphill or downhill?
Does your message go downhill on its own - or is it a “me-too” message or something unpleasant? 
Read our introduction to how you - in the age of too much information - create great results while having fun...

Learner or judge?
Blaming others is rarely an effective way of working, so it costs your organization a lot of money. 
See how you can deal with tough feelings and persistent needs - and in this way make room for integrity...

The power of the shadow
Have you noticed how we tend to avoid the tough questions? And how we tend to dislike the people that present such questions to us?
Read here how you can tap into the power of the shadow and clarify the unconscious aspects of your organization...

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A perspective leading the way for development

Is it likely that your effort to create development will bear fruit? This depends on your ability to communicate in a way that corresponds to the worldview and value system of the receiver. The Spiral Dynamics system is a useful map - and it makes it easier to find out where your effort is most likely to succeed. Download as pdf-file